The Road to NULO
I'm so excited the Olympics are finally here!
Ever since I was five or six years old, I remember sitting glued to the TV not wanting to miss a second of the swimming, diving and especially the gymnastic events. The Olympics inspired me to become a gymnast and I dreamed of following in the footsteps of Cathy Rigby who was from my hometown.
Once I got to junior high school I traded my gymnastic goals for acting opportunities. Yet, my teammate, Michelle Dusserre, who I trained and carpooled with, did go on to win a silver medal with Team USA in the 1984 Olympic Games.
Now I have another connection to the Olympics through Nulo Pet Foods. Nulo was created by Michael Landa, a former All-American medal swimmer, turned successful entrepreneur. His inspiring story anout how he created Nulo is one I'm excited to share with you.
After graduating from UCLA, Landa started a successful pet-care business where he saw an increasing number of pets requiring insulin. Using his education and research in biomedical engineering, Landa believed the source of these pet's diabetic conditions was the direct result of their low-meat, high glycemic carb diets, and he began his mission to find a nutritional solution.
Landa did a diligent amount of research on the pet food industry and was shocked at the processed, high carb diets being consumed by most pets. He then began working with a scientist to formulate a much different nutritional platform. Nulo (standing for: NUtrition+LOve) is a completely grain, corn and soy-free food packed with premium animal-based proteins and low-glycemic ingredients. It also is the first pet food to feature BC30, a patented probiotic to help manage digestive health.
Launching a new product line in the crowded and highly competitive pet food industry is nearly as difficult as winning an Olympic Gold Medal. In an effort to differentiate, Nulo partnered with Whole Foods going after health-conscious consumers desiring the same high-quality nutrition for their beloved pets.. As a former medal-winning athlete himself, Landa clearly understood the pivotal role one's diet played on health and fitness. With the big success that followed, the decision was made to switch gears focusing solely on pet specialty retailers and a new national partnership with PetSmart.
It wasn't long before Nulo caught the attention of Olympic swimmers and gold medalists Aaron Peirsol and Natalie Coughlin. They clearly understood this completely different approach to pet food and became outspoken evangelists as well as Nulo's first Brand Ambassadors. Other pet-loving athletes have continued to jump on board including decathlon champion Trey Hardee, gold medalist skater Charlie White and multiple IRONMAN champion Kelly Williamson. They are exemplifying how we want to feed our pets like world class athletes and embracing Nulo's mission of being "Healthier Together."
As a Pug owner, I am familiar with all the issues sensitive breeds face. I also see that a good species specific diet is the first line of defense in treating and managing nearly every health issue and even some behavioral problems. I learned the hard way what a difference food choices make in the health and well being of my own pets. After trying nearly every food on the market, and many NOT on the market, I personally have been astounded by Nulo and am thrilled to represent the company.
During my time with Nulo, I have received numerous messages, photos and testimonials from so many pet owners who are equally thrilled with this food. Dogs suffering from chronic allergies, obesity, kidney stones, tumors and many other conditions are healing and having their health restored because of this simple change in diet.
Although created by an athlete and touted as "Athlete's Food For Pets," I encourage you to give Nulo a try even if your dog, like mine, is far more coach-potatoe than athlete. Even designer dogs, like my Olive the Pug, bred only to sit on the laps of Chinese Royalty, can enjoy premium, food for their "inner athlete!" Now go enjoy the rest of the Olympic Games. 🇺🇸
To read more ratings and reviews about Nulo as well as other popular dog food brands, check out the following links: :www.dogfoodadvisor.com